The more I’ve been researching Kilimanjaro, and that’s almost two years now—initially to prepare my own climb, then to publish my book, and finally to fill this blog—the more frustrated I’ve been getting with the quality of content dispersed all over the Internet.

Initially new to Kilimanjaro, then new to social media, and finally new to blogging, it took me a while to figure out what’s going on. Here’s my current take on it, and why I’m ever more determined to do something about it:

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